We spend the whole of our lives collecting experiences, perceptions, memories – stuff – important stuff, useless stuff, stuff that sticks, and stuff that refuses to get unstuck.
This catalog of stuff influences and defines who we are, and how we're perceived in the world. The same is true for brands.
Deciding how and what to extract from a client's brand catalog, why it's important, and when to apply it is part of our mission.
Much of the work shown is a multi-media amalgamation of strategy, positioning, concepts, design and executions, so an admixture of mash-ups seemed appropriate.